client: Coca Cola
brief: Coke goes au naturel. Our brief
was to create a vehicle for highlighting
the natural content of Coca Cola to the
beverages industry and commentators.
A brochure was designed that was built
around the latest advertising campaign
focused on bottle designs through the
ages which helped us deliver the message
that Coca Cola has always been free
from artificial colouring, flavouring
and preservatives. The brochure was
accompanied by a bottle collar that then
took the message out to the consumer.