client: Kidde
brief: The aim of Kidde’s PR campaign
was simple – save lives. From simple
mailers offering advice on how to avoid
carbon monoxide poisoning to microsite’s
that aimed at educating mother’s on fire
safety in the home, spencerjames design
created a range of tools to help drive the
message home. Our work also helped
drive sales – Kidde is now the best
selling provider of CO alarms in the UK.
http://www.knowaboutfire.co.uk