client: Wrigley
brief: When is chewing gum not
chewing gum? When it’s a stress busting,
teeth cleaning, focus enhancing weight
loss aid. We were tasked with designing
a report that looked into the benefits of
chewing. It had to be both light enough
to appeal to a broad range of consumers
and weighty enough to demonstrate
credibility. Initially UK focused, the
report was so successful as a PR tool
that it was translated and distributed
across ten European countries.
brief: When is chewing gum not
chewing gum? When it’s a stress busting,
teeth cleaning, focus enhancing weight
loss aid. We were tasked with designing
a report that looked into the benefits of
chewing. It had to be both light enough
to appeal to a broad range of consumers
and weighty enough to demonstrate
credibility. Initially UK focused, the
report was so successful as a PR tool
that it was translated and distributed
across ten European countries.
“Our client Wrigley was looking for an effective
visual tool that could communicate the benefits of
chewing to a consumer audience. We needed design that
could translate a lot of quite science heavy messaging
into something that was impactful and easy to read.
The Benefits of Chewing brochure did just that and was
launched with great success at our UK Benefits of Chewing
launch event. It was so successful in fact that the format is
now being rolled out across other European countries.”
Emma Hibbett, editor, Benefits of Chewing
