client: Wrigley
brief: When is chewing gum not
chewing gum? When it’s a stress busting,
teeth cleaning, focus enhancing weight
loss aid. We were tasked with designing
a report that looked into the benefits of
chewing. It had to be both light enough
to appeal to a broad range of consumers
and weighty enough to demonstrate
credibility. Initially UK focused, the
report was so successful as a PR tool
that it was translated and distributed
across ten European countries.